The Flip Side of Retail Therapy
Ahhhh shopping, probably one of my favourite things. I honestly think that ‘retail therapy’ is a real thing and should be given a lot more credit, I mean the amount of times a new pair of jeans has pulled me back from having a mental breakdown is truly astounding.
However, at the same time, I can admit to myself that there is a ‘not so great’ flip side to the retail therapy joy. I’m sure many of you can relate to walking into any number of ‘bargain’ fashion stores ‘just for a look’, only to then walk out twenty minutes later with a pair of pants that you may or may not ever wear but the colour was great, a dress you are almost 95% sure you really do not need, and that one basic top you found and bought in every colour available because FOR THE LOVE OF GOD IT WAS ONLY $10!!!
Now ladies and gentlemen, I agree a bargain is a bargain and everyone likes a little ‘bang for ya buck’. But have you ever considered how these seemingly happy moments of buying a massive amount of clothes for comparatively little money could be affecting our planet? Don’t get me wrong, I’m in no way pointing fingers here I am just as guilty of this as the next person, but that jacket you bought half price along with the rest of your bargain winter wardrobe won’t be much use to you in a future where global warming is a reality.
With women wearing a single piece of clothing on average seven times before discarding it, 20 pieces of clothing per person per year being manufactured (the population of the world is 7.7 billion – you do the math) and an approximate 9.5 billion kgs of clothing and textiles ending up in landfill each year – I think we can all agree that our retail therapy is contributing to a very big environmental problem.
So what can we do………….?
Well – less shopping is a start – or perhaps just changing the way we shop……..? How about embracing the new share economy and sharing your clothes – you know like you do with your friends and your family (well sometimes….. ). But let’s do it on a global scale so that you, and all the others like you, are creating a global wardrobe that everyone can ‘shop’ from.
Populace Threads is a social movement in fashion reshaping the way that we shop for clothing. It’s not borrowing, it’s not buying, it’s not renting – there’s no consignment deals, rental fees or purchase costs. Members pay a small monthly fee to belong to the Populace Threads community and as a community member they can then ‘shop’ in the Populace Threads wardrobe as often as they like.
Check out the Populace Threads ‘How it Works’ page and then join our community of like minded people – people who care about looking good, feeling good, and doing good.