Populace Threads was born from the desire to build a giant community of friends to share clothes with and by the (perhaps lofty) belief that by doing so, together, we could help save the planet. Our aim is to create a positive impact on the environment by reducing the volume of textiles going to landfill.
We were inspired to develop the Populace Threads sustainable fashion platform after discovering some alarming things about the way that we interact with fashion, and the way that the fashion industry interacts with the planet. Things like:
- The average Australian buys around 27kgs of clothing each year and wears an item only 7 times before throwing it out.
- The average Australian woman has approximately $5000 worth of clothing in their wardrobe yet wears only 20% of that wardrobe.
- 6 tonnes of clothing and textiles is sent to landfill every 10 minutes in Australia.
- Globally we manufacture clothing at a staggering rate – 20 pieces of clothing per person per year are made and the population of the world is 7.7 billion.
Enter the Populace Threads platform – a ‘one stOP shop’ for cleaning out your wardrobe. You can use it now to sell and swap unwanted good quality clothing and help keep clothing in circulation and out of landfill for as long as possible. And, we have audacious goals for the future! As we continue to develop the platform, we plan to provide the ability for you to rent out clothing that you want to keep but really only wear once or twice a year, donate clothing that is no longer needed or wanted, repair loved items that are damaged and dispose of items that may be at end of life. Basically, we are trying to provide a single platform that you can use to solve all of the tasks you undertake when you are cleaning out your wardrobe.
We are passionate about making a difference to people and the planet by changing the consumer view of clothing and fashion. Sustainability in fashion is a complex, multi-layered war being fought on many fronts. Individuals, organisations and governments must all take action (big and small) to create change. With Populace Threads, our small yet significant part of this whole is to provide a platform that makes it easy for people to recycle, reuse and share fashion. We believe that by making Resale the new Retail we can make a big difference to the environment.
It’s going to take some time to change the way we think and shop, but the way we figure it, if change occurs one idea and one person at a time, imagine what we could achieve with a community like Populace Threads?